A few weeks ago, I launched my second regular video game-related newsletter, following the success of Video Game Deep Cuts. This one is hosted on Substack and called Game Discoverability Weekly. Here’s the skinny:
“Welcome to Game Discoverability Weekly by me, Simon Carless. I’m a long-time video game industry watcher and participant, and a former developer, IGF chairperson & GDC Indie Games Summit founder/co-runner.
This regular free newsletter – which will eventually be published in eBook/book form – will be covering a whole bunch of individual aspects of the biggest problem in video games right now – how people discover and buy your game.”
The newsletter already has about a third of the subscribers of Video Game Deep Cuts, which has been running for over 3 years, so I’m happy about that! Some of the more notable pieces so far in it include ‘Steam’s ‘Follower’ counts – hidden in plain sight.‘, ‘Discoverability – A ‘Hot or Not?’ Genre Guide‘, and ‘Why you may be underpricing your video game‘. Sign up if you want to check it out!
The sales of formally licensed merchandise were low, due
to the cloning, the fairly late official launch, and the high prices of Nintendo’s licensed merchandise.